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TE TOKA I ĀKIHA HE TOKA WHITINGA RĀ ENGARI KO TE TOKA I MĀPUNA KO TE RIPO KAU TĀU E KITE AI

Rooted in the wisdom of the whakatauki, 'TE TOKA | ĀKIHA, HE TOKA WHITINGA RĀ, ENGARI KO TE TOKA | MĀPUNA, KO TE RIPO KAU TĀU E KITE AI,' we draw inspiration from the profound message it carries. This whakatauki speaks of a deeper truth—that it's not the rock on the surface of the riverbed, though beautiful and often admired, that truly creates the ripples of impact. Instead, it's the rock beneath the water's surface, out of plain sight, that exerts the most significant influence on the river's course and behavior. This philosophy echoes our own journey of growth and learning over the years. It reminds us that our purpose lies in the subtle, egoless actions that create enduring ripples of change. This whakatauki serves as our foundation, guiding us as we navigate the path toward a better future through our work."

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MEDIA

Digital native on a mission to create indigenous collective
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TE KARERE PROFILE ON WHAKAARO FACTORY- 2019

"It’s all about looking after our culture, making sure that people aren’t using and abusing who we are and what we have as Māori - our taonga."

Te Rauhiringa Krystal-lee Brown caught up with digital diva Ani-Oriwia Adds who's on a mission to change the way Māori businesses are represented through design and technology.

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LAUNCH OF THE TAMAARIKI PROJECT

Te Kōhanga Reo National Trust and the Ministry of Education have launched a new initiative that refers to disabled children as 'superheroes'.  It's a strategy to help kohanga reo and Māori-medium teachers help the children excel in education.

Kōhanga reo teachers are calling for teaching strategies and resources to help disabled children within a Māori forum.

Whakaaro Factory were honoured to be the lead Creative Agency who created the brand identity and collateral for this kaupapa