KŌ WAI MĀTOU
Who are we
Whakaaro Factory are creative agency that specialises in Indigenous Design and Digital Communication. Te Ao Maori, Tikanga Māori and Tikanga Marae underpin our core design value system.
Established in 2013, we draw on our values and traditions being brought up on the Marae, through Kohanga Reo and Kura Kaupapa Māori under the principals of the Te Atiawa, Raukawa, Toa Rangatira experimental programme of tribal development known as Whakatupuranga Rua Mano to influence our design concepts throughout all phases of creation.
We pride ourselves on our ability to walk confidently between Te Ao Māori and Te Ao Pākeha, Te Ao Matihiko with the goal to protect our culture in the digital space here in Aotearoa and abroad.
TE KARERE PROFILE ON WHAKAARO FACTORY- 2019
TĀMAKI ECONOMIC SUMMIT 2020
"It’s all about looking after our culture, making sure that people aren’t using and abusing who we are and what we have as Māori - our taonga."
Te Rauhiringa Krystal-lee Brown caught up with digital diva Ani-Oriwia Adds who's on a mission to change the way Māori businesses are represented through design and technology.
Māori businesses gathered in Tāmaki Makaurau today to create and champion a new vision for a strong Māori economic future.
CEO and digital content creator Ani-Oriwia Adds says that the pandemic pushed Māori businesses online forcing some to take up a new way of doing business.
LAUNCH OF THE TAMAARIKI PROJECT
Te Kōhanga Reo National Trust and the Ministry of Education have launched a new initiative that refers to disabled children as 'superheroes'. It's a strategy to help kohanga reo and Māori-medium teachers help the children excel in education.
Kōhanga reo teachers are calling for teaching strategies and resources to help disabled children within a Māori forum.
Whakaaro Factory were honoured to be the lead Creative Agency who created the brand identity and collateral for this kaupapa
INNOVATIVE INDEGENOUS THINKING FROM WHAKAARO FACTORY
The company, Whakaaro Factory, recently moved into a new eco-friendly building on Katea Street in Riverbank Park, which houses Ani and her team of Māori born-and-bred creatives. The team includes 10 employees and six contractors.
Our core team
The Whakaaro Factory team moved into our new whare in the beautiful Ōtaki in March 2021. The dream for our whare will be to create a buzzy bee hive for digital natives and creatives to learn and grow and work on kaupapa Māori projects here and internationally. The choice to be based in Ōtaki was guided by our founders hononga to this rohe as well as to contribute to the momentum here in Ōtaki to encourage the use of Te Reo Māori and kaupapa Māori throughout our rohe. Tēnei te mihi maioha kia koutou ngā kaupapa Māori e arahi ana i ēnei āhuatanga i tēnei rohe ō tātou o Ngāti Raukaukawa te au ki te tonga. Te Wānanga o Raukawa, Māoriland Fiilms, ngā Kura Kaupapa/ Kura a iwi koutou e manawanui ki te ao Māori me ona kāre a roto nei ra ngā mihi nā tātou o Whakaaro Factory