KŌ WAI MĀTOU

Who are we

Whakaaro Factory are creative agency that specialises in Indigenous Design and Digital Communication. Te Ao Maori, Tikanga Māori and Tikanga Marae underpin our core design value system. 

 

Established in 2013, we draw on our values and traditions being brought up on the Marae, through Kohanga Reo and Kura Kaupapa Māori under the principals of the Te Atiawa, Raukawa, Toa Rangatira experimental programme of tribal development known as Whakatupuranga Rua Mano to influence our design concepts throughout all phases of creation. 

 

We pride ourselves on our ability to walk confidently between Te Ao Māori and Te Ao Pākeha, Te Ao Matihiko with the goal to protect our culture in the digital space here in Aotearoa and abroad. 

Ani-Oriwia Adds

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PĀPĀHO

Media

TE KARERE PROFILE ON WHAKAARO FACTORY- 2019

TĀMAKI ECONOMIC SUMMIT 2020

"It’s all about looking after our culture, making sure that people aren’t using and abusing who we are and what we have as Māori - our taonga."

Te Rauhiringa Krystal-lee Brown caught up with digital diva Ani-Oriwia Adds who's on a mission to change the way Māori businesses are represented through design and technology.

Māori businesses gathered in Tāmaki Makaurau today to create and champion a new vision for a strong Māori economic future.

 

CEO and digital content creator Ani-Oriwia Adds says that the pandemic pushed Māori businesses online forcing some to take up a new way of doing business.

KAIMAHI

Our core team

  • ANI-ORIWIA ADDS

    Ceo & Creative Director

  • TE RANGIAPIA WEHIPEIHANA

    Head of operations

  • FIONA WILSON

    Head of Finance

  • JANAY TAURI

    Project Coordinator, Creative Lead

  • RONGO MULLANY

    Designer

  • ARIHIA HALL

    Social Media Managaer