AUAHA

Creative

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NATIONAL CAMPAIGN

A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

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ACTIVATIONS

Brand activation is the process of driving consumer actions through interaction and experiences centred around the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm, especially with the younger millennials and Gen Z.

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SOCIAL MOVEMENT

Whakaaro Factory understand the power of a good social movement and that it is driven by passion and a and urge to influence change. With powerful strategy, design and influential content, we can help you to influence a paradigm shift for your social movement.