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A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.


Brand activation is the process of driving consumer actions through interaction and experiences centred around the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm, especially with the younger millennials and Gen Z.


Whakaaro Factory understand the power of a good social movement and that it is driven by passion and a and urge to influence change. With powerful strategy, design and influential content, we can help you to influence a paradigm shift for your social movement.