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The Aotearoa Reorua Project

Aotearoa Reorua supports towns and cities across New Zealand to become bilingual centres. Councils and their mana whenua partners come together to develop a bilingual strategy for their centre and to create more spaces, places and opportunities where te reo Māori is seen, heard and celebrated alongside the English language.
Aotearoa Reorua is inspired by the hongi. When we hongi we share 'Te Hā Ora - The Breath of Life', and when the English language and te reo Māori come together, we get to know each other better as New Zealanders.

Whakaaro Factory won the pitch to DIA in late 2020 and were fortunate enough to develop the brand identity for Aotearoa Reorua, and develop the supporting graphics for the website as well as the motion graphic video to help explain the kaupapa. This was such a beautiful project for us to work on as we the prject managers on the client end were lovely and easy to work with, and this kaupapa aligned directly with our values and what we care about.

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The Aotearoa Reorua Project

Aotearoa Reorua supports towns and cities across New Zealand to become bilingual centres. Councils and their mana whenua