GRAPHIC DESIGN AND BRANDING
We help our clients tailor and deliver their most important messages to their customers through innovative thinking, use of advanced graphic design technology, and of course by utilising the skills of our talented graphic designers. We pride ourselves on being able to bring a whakaaro Māori approach to our concepts and designs and to communicate these ideas visually for our clients and their audiences.
A logo (also known as a mark, brand mark, trademark, wordmark, logotype, symbol, or brand icon) is a graphic and/or typographic mark that identifies your organization. It is only one element, albeit a very important element, of your organization’s brand identity* and helps with recognition, differentiation, and recall. Logos are a tangible way to express some of the essence and characteristics of your brand, but there’s no way a logo can represent or illustrate everything about your brand.
Branding is the sum total” of all of the experiences, impressions, and knowledge a person has about your product, service, or organization. It’s really about the perceived emotional and functional benefits (that gut reaction) vs. the actual benefits or attributes of your product or service. If you’re in business and have customers, you already have a brand of sorts, even if you’re not very clear about what it stands for and even if you’re not working to define and shape it in the eyes of your customers. A brand is the basis of your position in the market and your competitive advantage.
Our corporate document designs are clear, concise and developed exclusively for your business. They make your company’s documentation effective, uniform and most importantly, easily manageable. Fixed corporate templates enable businesses to be more cost-effective. Having letterheads already set out on a document means that employees don’t need to re-write or position the logo and contact information.
- Business Cards
- Letter Heads
- Strategic Plans (fixed and editable in Microsoft Word)
- PowerPoint Presentations
- Promotional Items
- Social Media designs