TE TOKA I ĀKIHA HE TOKA WHITINGA RĀ ENGARI KO TE TOKA I MĀPUNA KO TE RIPO KAU TĀU E KITE AI
Rooted in the wisdom of the whakatauki, 'TE TOKA | ĀKIHA, HE TOKA WHITINGA RĀ, ENGARI KO TE TOKA | MĀPUNA, KO TE RIPO KAU TĀU E KITE AI,' we draw inspiration from the profound message it carries. This whakatauki speaks of a deeper truth—that it's not the rock on the surface of the riverbed, though beautiful and often admired, that truly creates the ripples of impact. Instead, it's the rock beneath the water's surface, out of plain sight, that exerts the most significant influence on the river's course and behavior. This philosophy echoes our own journey of growth and learning over the years. It reminds us that our purpose lies in the subtle, egoless actions that create enduring ripples of change. This whakatauki serves as our foundation, guiding us as we navigate the path toward a better future through our work."
KŌ WAI MĀTOU | WHO ARE WE
Whakaaro Factory is a creative agency that specialises in Indigenous Design and Digital Communication.
Te Ao Maori, Tikanga Māori and Tikanga Marae underpin our values core design system.
Established in 2011, we draw on our fundamental Māori values, customs and traditions learnt on our marae, through Kohanga Reo and Kura Kaupapa Māori. We also incorporate the principals of Whakatupuranga Rua Mano, the highly innovative Te Atiawa, Ngāti Raukawa, Ngāti Toa Rangatira strategic development programme to inform our design concepts in all phases of digital creation.
We pride ourselves on our ability to work confidently in Te Ao Māori and Te Ao Pākeha and Te Ao Matihiko. We strive to protect, promote and appropriately represent our culture in the digital space here in Aotearoa and abroad.
Ani-Oriwia Adds
FOUNDER AND CREATIVE DIRECTOR
REQUEST FULL PORTFOLIO
Whakaaro Factory have completed a range of work for large organisations all over New Zealand that aren't able to be published on our website yet. If you would like to see some of the extra work we have created privately we are happy to show you our wider portfolio upon request.
INTRODUCING
OUR
NEW
SERVICE
KOIWI CONNECT
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Iwi today face a digital landscape flooded with content that often promotes a profit driven agenda, pushing people to consume more and lose touch with their true essence. For those in our communities who are hard to reach or have limited access to Te Ao Māori, there's a pressing need for high-quality content that introduces them to their culture, reminds them of their mana, and offers new pathways to connect with their rangatiratanga. Governments and global organizations have harnessed the power of strategic communication to achieve their goals, and as Māori, we can do the same. 'KōIwi Connect' is designed precisely for this purpose: to empower iwi with the tools and strategies to create quality content that reaches those whānau in need. Our mission is to flood the right platforms with messages that prioritize healing, offer new possibilities for our people, and reconnect them with their true selves, their culture, and their tūpuna. 'Kōiwi Connect' is more than a service; it's a pathway to a brighter future.
SOME OF OUR CLIENTS
OUR PARTNERS
Whakaaro Factory are proud to be in partnership with Silverstripe who are leaders in website design and development for many large organisations in both Aotearoa and Internationally.